BILFs, ou vocês não percebem mas estão a ser manipuladas

When you make a film, are you setting out to frighten men or women, or both?

Women – because 80% of the audience in the cinema are women. Because, you see, even if the house if 50:50 – half men, half women – a good percentage of the men... have said to his girl, being “on the make” of course, “what do you want to see, dear”? So that’s where her influence comes as well. So, men have very little to do with the choice of the film. (aqui).